It’s that time of the year again…
SXSWi, at which I had an awesome time last year, received 1200+ submissions for around 100 panel spots at the 2009 event. For the uninitiated, they use a panel voting system to determine interest in specific topics. It counts for about 30% of the decision, then the SXSW […]

Yesterday was the first Wednesday of the month, which means it was Austin SEM Meetup time! This month we talked a bit about video SEO and video marketing basics.
To say that we had some technical challenges would be an understatement! My laptop wireless became all hosed up by the time we started to […]

Ahhh, landing pages. This stuff is FUN. Seriously, I love this.
And when I say ‘landing page,’ I don’t mean a one page site where I might promote an affiliate offer. I mean the page that a visitor hits first when entering your site. In reality, every page on your site is a landing page. […]

I seriously wonder why there aren’t more search marketing conference in Austin, Texas. What gives? Anyone know?
SEMforSMB has proven there’s a local market here. Chris Justice and his team have proven that, even in the specific niche of marketing for SMBs, people are HUNGRY. I am sitting in the Leveraging Social Media panel […]

Oh, hello blog, where ya been?
First, you can follow me on Twitter (wait, what did I say?) and FriendFeed here:
http://www.twitter.com/lauraa
http://www.friendfeed.com/lauraa
About 4 months ago Adam and I decided to start a SEM meetup group in Austin. We couldn’t figure out why there wasn’t one already, so we decided to do it. We […]

These are notes that I took during a panel at SXSWi 2008 presented by William Leake of Apogee Search. I have seen William speak a few times now, have talked with him at a few local AustinIMA meetings, and Apogee tends to exhibit at most relevant conferences that I attend. He’s a very […]

Can I just post today like I never took a break from this site? Or would that be weird? :p
I spent the last few days at SXSWi and it was a BLAST. I get to go to a few web/marketing/geeky conferences a year (thanks Hubby!), but I haven’t yet been to the one big […]

In thinking about current and future projects, I have done my best to be as conscious as possible about the reasons for doing things a certain way, rather than doing things a certain way because that seems like a good idea. That is, I want every feature and option to have a darn good […]

The deed has been done - Andrew has tagged me for my very first meme!
So here goes. The question is, “What magazines do I read?”

I hope this isn’t too terribly disappointing, but I read very few magazines.
I read People every week - but only because my Mom gets it and […]

If you read any online marketing blogs, you’ve likely come across talk about the latest Hitwise (recently acquired by Experian) data. While it’s interesting to read about the Web 2.0 companies that they think will thrive (Yelp, StumbleUpon, Veoh, WeeWorld, Imeem and Piczo), what’s more interesting to me is the imminent takeover of social […]