Please download a PDF version of my resume here. View Laura Alter's profile on LinkedIn

 

Laura’s knowledge of the online world, how to effectively navigate it, and how to make use of the various tools and opportunities available quickly and cost-effectively is unparalleled. It is a rare engagement for us to learn more from a client than we provide them, especially since they are paying us, but Laura provided us with insights into several areas that will serve us well for many months to come. Laura was a delight to work with and we hope to continue our relationship with her for the foreseeable future.

 

- Mike Carr, NameStormers [client list]

 

More than ten years of results in developing and delivering profitable data-driven marketing strategies responsible for millions of dollars in generated revenue in multiple industries, including healthcare, security and insurance products.

 

Driven by an entrepreneurial spirit and a passion for effortless customer experiences, I bring a culture of analytical decision-making and ongoing optimization to every marketing team I lead.

 

Experience in seeing all components of product and marketing campaigns through from conception to completion: ideation, creative concepts, testing of ideas and user experiences, managing development strategies, setting and meeting project deadlines, developing marketing plans, building PPC campaigns, maintaining ongoing optimizations, managing brand-building initiatives, and carrying full P&L responsibility.

 

Passion for connecting in creative ways with customers and prospects to uncover trends and opportunities that result in better consumer experiences, maintaining competitive advantage, and higher revenue – all on a bootstrap budget. Expertise in effectively working with cross-functional teams to develop, test and execute product and marketing plans. Comfortable communicating with technical, financial, and C-level teams alike.

 

Profile

  • Paid, Earned & Owned Acquisition
  • SEO, PPC, Email, Social, PR
  • Revenue Optimization
  • Research & Analysis for ROI
  • Content Development
  • Landing Page Optimization
  • Brand Building
  • Lead Generation
  • Reporting Development
  • Thought Leadership

 

Expertise

Welcome! This is the personal part – no job history or accomplishments. First and foremost, I am a mom to four wonderful kids, and wife to an amazing man. My family is what makes me who I am, and I am extremely blessed. We live in South Austin – actually in a city inside of Austin, called Sunset Valley. That means we enjoy very low taxes, lots of greenspace and trails, and a true small town feel just minutes from downtown Austin. As a family, we enjoy doing sports and spending as much time together as possible on the weekends. Our children pursue gymnastics, competitive swimming, and horseback riding. My hobbies include photography, personal finance, and sewing.

 

As of November 2012, I am considering new full-time work and/or consulting opportunities. Please feel free to get in touch! You can download my full resume here.

 

 

About

Connect

“Laura’s knowledge of the online world, how to effectively navigate it, and how to make use of the various tools and opportunities available quickly and cost-effectively is unparalleled. It is a rare engagement for us to learn more from a client than we provide them, especially since they are paying us, but Laura provided us with insights into several areas that will serve us well for many months to come. Laura was a delight to work with and we hope to continue our relationship with her for the foreseeable future.”

 

“Laura coordinates one of the largest, most diverse and thoroughly interesting meet up groups not just in Austin but in North America. The turn out for the events is considerable, the people are friendly and they are open to learn. Laura has created and nurtured a vibrant community. It helps that Laura doesn’t do this for profit and so her charm and intelligence shine through her efforts.”

 

“I’ve been attending Laura and Adam’s SEO/SEM talks for 3 years. Am frequently blown away by the caliber of the speakers and the knowledge that Laura and Adam themselves share with us. I recently led the redesign and deployment for a corporate website with over 290 localized Center sub-sites. Our success in designing SEO into the new websites and completing the transition without losing the client’s dominant rankings were in large part due to what I’ve learned through this group.”

 

“Laura has built an amazing community of search marketers in Austin. When I first arrived in town, the Austin Search Engine Marketing Meetup was a fantastic way to meet and network with fellow SEO/SEM/Social Media practitioners, and to learn from the expert speakers Laura has been able to attract.”

 

“Laura has done and excellent job with community building. First on her forums online, and second; on her monthly meetup SEO group. Both have prospered because of her attention to detail and planing. She has fostered and attracted a great community of marketers to the monthly meetings. I would always be ready to work with Laura again.”

 

“Laura has turned the SEM Meetup into a monthly must-attend for anyone in the Austin marketing community. Each month we can expect highly regarded national speakers to tell us how to make our search marketing more effective and profitable. She has consistently delivered for several years now as the steward of the meetup and I look forward to many more months of interesting, educational programs. I always learn something.”

 

“Laura was a wealth of knowledge for me regarding SEO & SEM. She not only knows what she’s talking about but knows how to implement as well.”

 

Praise