“Laura’s knowledge of the online world, how to effectively navigate it, and how to make use of the various tools and opportunities available quickly and cost-effectively is unparalleled. It is a rare engagement for us to learn more from a client than we provide them, especially since they are paying us, but Laura provided us with insights into several areas that will serve us well for many months to come. Laura was a delight to work with and we hope to continue our relationship with her for the foreseeable future.”
- Mike Carr, NameStormers [client list]
More than ten years of results in developing and delivering profitable data-driven marketing strategies responsible for millions of dollars in generated revenue in multiple industries, including healthcare, security and insurance products.
Driven by an entrepreneurial spirit and a passion for effortless customer experiences, I bring a culture of analytical decision-making and ongoing optimization to every marketing team I lead.
Experience in seeing all components of product and marketing campaigns through from conception to completion: ideation, creative concepts, testing of ideas and user experiences, managing development strategies, setting and meeting project deadlines, developing marketing plans, building PPC campaigns, maintaining ongoing optimizations, managing brand-building initiatives, and carrying full P&L responsibility.
Passion for connecting in creative ways with customers and prospects to uncover trends and opportunities that result in better consumer experiences, maintaining competitive advantage, and higher revenue – all on a bootstrap budget. Expertise in effectively working with cross-functional teams to develop, test and execute product and marketing plans. Comfortable communicating with technical, financial, and C-level teams alike.